Signs to drive tourists to Nambucca and Kempsey

27 July 2020

Motorists enjoying smoother and safer journeys along the upgraded Pacific Highway will be encouraged to visit some of the bypassed towns across the Oxley electorate, with new signs showing the services and tourist attractions on offer.

Minister for Regional Transport and Roads Paul Toole said the signs would be installed at Nambucca and Kempsey this week, under the NSW Government’s commitment to boost regional economies.

“The Pacific Highway upgrade is the largest regional road infrastructure project in Australia and is transforming journeys along the North Coast,” Mr Toole said.

“The upgrade will reduce travel times by 2.5 hours between Hexham and the Queensland border, but we still want tourist dollars being spent in regional towns. That’s why we’re delivering on our election commitment to install these signs, which will outline the services and tourist attractions on offer.”

Member for Oxley Melinda Pavey said the large purple signs would encourage travellers to take breaks in Nambucca and Kempsey, which have been bypassed by new sections of highway.

“We have worked closely with Nambucca Valley Council and stakeholders to select an image showing off the beauty of the Nambucca Estuary,” Mrs Pavey said.

“The picture selected for Kempsey was decided by the local Mayor, Economic Development team and the Community Partnership team within Kempsey Shire Council, featuring the beautiful historic buildings that line one of Kempsey’s main streets,” Mrs Pavey said.

“The signs will be installed on both the northbound and southbound approaches to the town, tempting travellers to enjoy the local sights.”

Each sign has symbols to indicate what services are available, including 24-hour fuel, boating facilities, food and accommodation - and are reflective so motorists can easily see them at night.

For more information about bypassed town signage, go to:

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